ISBN 978-0-9757864-6-8


Selling is Not a Science

by Paul D. M. Sherry

'Thanks Paul for building the Hilux to my specs . . . !'
Wayne Gardner

'…at no time have I ever felt that I was just another sale.'
Jim Langford,
Langford Property Partners

'Paul's sincerity comes across the minute you meet him.'
John F. Verhoeven,
Proprietor, AA Aaabam Antiques

Based on over 25 years experience on the showroom floor! During his career, Paul Sherry attended many sales training courses but he could never find anything on the market that covered the many aspects of the automotive sales process.

As a result he wrote Selling Is Not A Science - a practical, straightforward guide crammed with tips and techniques on the six steps to the sale. In this book Paul shares his years of experience, examining the important skills of the sales process such as qualification, communication, product knowledge and presentation, as well as his own special secrets.

'Selling Is Not A Science' is essential reading for any car sales representative who wants to improve his or her performance.

'Paul once waited in the showroom late one Christmas Eve, foregoing his staff Christmas party to ensure I had my vehicles on the road for the busy Christmas break.'
Tony Burns,
Proprietor, Northside Shuttle

'What Paul says he will do, he does.'
Sandra Patch,
Fleet Manager, Essential Fire Systems